“CNBC recently cited data
from the NPD Group
indicating that jeans sales
are down 6% year over year.”
6% doesn’t seem that significant
except
I heard this information
on multiple newscasts
and
multiple media outlets today.
The response from women
I talked with?
“Oh sh*t.
I’m out of style.
I’m still wearing jeans.”
Fashion is about trends
so announcing that a garment
is not selling as well
as it once has
signals the end of that trend.
I saw this with vampire romances.
Sales of vampire romances dipped slightly.
This dip was covered by media,
with talking heads declaring the theme out of style,
and then sales plummeted.
Readers didn’t want to be caught
reading an untrendy romance.
If you see a sales dip in your industry,
consider keeping that information to yourself
and planning for the worst case.