A marketing company I usually hire
decided to throw their weight
behind one of their other authors.
Every member of the team
changed their social media avatars
to the book cover
for this author.
This seems like a great idea
except they were attending my events,
supposedly on my behalf,
with another writer’s cover
on their profiles.
It was embarrassing.
I suspect this other author
sold more books
than I did.
Hell, I clearly couldn’t even convince
the people I’m paying
to support my books.
I’ll never hire them again.
When you publicly show a preference
for one customer,
you risk the chance
of alienating other customers.
As a business mentor once told me
“Never wear a Rolex
to a sales meeting with Timex.”