Almost every marketing expert
agrees that
a word of mouth,
viral campaign
is the best for sales.
Unfortunately,
this type of campaign is almost impossible
to manufacture or to predict.
Publishers promote hundreds, thousands of books
every year
and they have no idea
why one book has word of mouth appeal
and another book doesn’t.
What we CAN control
is the base of initial purchasers
from which this word of mouth might originate.
The bigger this base is,
the more likely one of these customers
will become a super fan
and spread the word.
If there’s no base,
there’s zero chance
of a viral hit.
If you want to increases the chances
of having a viral hit,
market your a$$ off.