Writers know the power of a name.
They often change
their titles
when they reissue stories.
Making the title more modern
can boost sales.
“If you think
there’s no power in a name,
think again.
Consider the “used car.”
Less-than-ideal connotations
in that label, right?
But what about a
“certified, pre-owned car”?
Sounds much better, doesn’t it?
Sounds like something
you might even be willing
to pay a premium for.
In fact,
that’s exactly what consumers do.
If you label a car as “used,”
the chances are very good
you’ll get less money for it
than if you labeled it as
a “certified, pre-owned vehicle.””
Consider renaming your older products.