A writing buddy was debating
whether or not
she should spend time and effort
sending out a newsletter.
She had over 3,000 subscribers
but only approximately 300 readers
opened her newsletter.
I told her
that selling 180 units of one title
in one day
will give her a ranking of about 1,000.
That will put this title
on some of the top 100 lists.
These lists will push more sales.
These 300 readers could also be
forwarding her newsletter.
Forwards are invisible,
not tracked any where.
In other words,
she doesn’t know
how many readers
are reading her newsletter.
How many active subscribers
do you need to justify
a newsletter?
One.
One super fan.