As shared on
the American Express
Open Forum
“In order to create
enjoyable and engaging content,
stay on the topic
of your expert subject matter
80 percent of the time and
let them know you are a real human
the other 20 percent,
says OPEN Forum member
Wayne Cichanski,
co-founder and managing partner
of Digital Blitz SEO.
“Some of the most viewed items
we see are silly things that
you would never guess people would view,”
he says.”
As a writer,
it is especially important
for readers to see me as human,
to have a personal relationship with me.
Why?
Because there’s a trust
between a writer and a reader.
This trust is very similar
to the trust
with any professional.
People don’t trust robots.
They trust other people.
Show prospects
your human side.