As a writer,
my issue with creating content
for my romance blogs
isn’t lack of ideas.
I have a zillion ideas.
My issue is
uncovering
which idea readers will want.
This is mostly trial and error.
I’ve written blog posts for a couple of months
on one theme
and haven’t seen any growth in readership.
Now, I’m trying a different theme
and I’ve already seen an increase in interest.
The key is to start
with the audience in mind.
As Phil Laboon,
founder of
Eyeflow Internet Marketing,
shares
“Everyone likes to think they know
what’s best for their audience,
but too many companies write content
that sounds good to them.
They focus only on topics
that cover their own interests.
If you want your content
to be successful,
you have to write with your audience in mind.
Craft your content
so it speaks to them
about the issues they are actually facing.
How can you find out what your readers want?
The answer is already out there.
Read through consumer reviews,
social media comments,
question-and-answer sites
and forums for your industry
to see what makes your audience tick.
What are they asking questions about?
The better you are at identifying
their wants and needs,
the easier it will be
to tailor your content marketing plan
to suit them.”
Develop your content
around your target audience.