Small (yet growing) companies
can’t outspend our larger competition.
That’s not possible
and that’s not a bad thing.
It forces us to be creative,
innovative,
to try techniques and tactics
that have never been done before.
Everyone in the organization
also has to be engaged.
There should be no floaters
in a smaller company.
As
Patrick Oland,
CFO of Moosehead Breweries
shares,
in the March CPA Magazine,
“We have to be quicker and smarter
than the competition
–we can’t outspend them.
If we are going to be successful,
we are going to have to run a company
that is streamlined,
a lean well-oiled machine
with really capable people.”
Lean and capable
can be a strategic advantage.