I unplug often.
When I’m focusing on fresh writing,
I disconnect from the outside world.
Many of my buddies do the same thing.
So what does this do
to your marketing campaigns?
How do you honor these requests
yet not lose these customers forever?
Rohit Bhargava
Founder
of Influential Marketing Group
shares
“Create more mute buttons.
What happens when
you email customers too frequently?
They unsubscribe.
What if instead of opting out
and leaving for good,
you gave them a way
to turn on a mute button
for a period of time—
or at least turn down the volume a bit?
The best email marketers know
there’s a forgotten third option
besides letting people opt in or out:
You can let them opt for less.
In doing this,
you give people a way to reduce the noise
without leaving altogether.”
Consider this third option.