There is a lot of conflicting advice
about naming a new business.
Some experts say to keep the name general.
That’s great long term advice
but businesses have to survive the short term
and often the best name to jump start sales
is a specific name,
a name that doesn’t need explaining.
As Allison O’Kelly,
Founder of
Mom Corps,
shares
“Having ‘Mom’ in our name
is both good and bad.
The key is that people
immediately understand
the concept of what we do.
The name resonates,
which is really important.
Plus, from a PR standpoint,
it’s catchy
and people like to write about us.”
A great business name
can jump start a company.
Choose your name carefully.