Millennials are a rising consumer force
and a big opportunity
for new businesses.
What are some of the things
they’re looking for?
“They want what they want,
when they want it, and
they expect more for less.
They are adventurous and
are less likely to fall into
the lull over strict brand loyalty,
which was the hallmark of Baby Boomers.
In essence, the Millennial consumer profile
is built on convenience,
flexible/non-existent brand loyalty,
and price sensitivity.”
This lack of brand loyalty
might mean trouble for the established companies
but it is an opportunity
for new businesses.
Consider the millennials
as a target market.