One of the most important steps
in building a team
is deciding on rewards.
As Seth Godin
shares
“If you’re not happy
with how institutions or people act,
take a look at what they get rewarded for.
Until we change the rewards,
we’re not going to change the behavior,
because people always have a reason.
Even if the reason isn’t our reason.”
Even if your partners aren’t interested
in the actual reward,
they place an increased value
on whatever action you reward.
The street team for one of my pen names
knows that whenever we hit the top 100 lists
at Amazon,
we have a big party.
They work their a$$es off
to earn that big party.
Rewards matter.
Ensure you reward the behavior you want.