My stories contain humor.
Humor is a hard sell in romance
because everyone finds different things humorous.
Sad is an easy sell.
Almost everyone finds the same things sad.
But when humor works,
it REALLY works,
and that’s what
a new writer, company, brand
needs.
We need to stand out
among the hundreds or thousands
of other offerings.
That means taking risks.
“Humor involves some risk
and if you are not careful,
it could go terribly wrong,
which is why
most business presentations
are awfully dry and boring.
It takes courage to be vulnerable,
to poke some good-natured
fun at yourself and your topic.
The key is to be authentic.
Don’t try to be someone you’re not.”
Yes, humor can fail.
But dry and boring,
in today’s environment,
is an automatic fail.
Balls to the wall, baby.