Under one of my pen names,
I have both a personal profile
and a page
on Facebook.
Personal profiles cap at 5,000 friends
so I’ve very particular about whom I friend.
The page is unlimited
so I’m not fussy about who likes me.
What I’ve noticed
is when I talk about a book release,
I have much more clicks
on the post on my personal profile
than the post on my page.
I might have more likes on my page
than I have friends
but the people liking my page
aren’t buying my books.
It isn’t about the number of likes
or friends or followers.
It is about the quality.
As Lana Khavinson,
group product marketing manager
at LinkedIn
shares
(about small businesses)
“I’ve seen a definite shift
from just looking at sheer volume
to more, ‘Am I reaching
that exact audience I want to target?’
and building a community
with the right audience.
They can use metrics
to see what type of followers
they’re pulling in,
how often they’re clicking
and whether they’re visiting the company profile,
and build those relationships
that will drive purchases at the end.”
Simply collecting random followers
is unlikely to increase sales.
The quality of the followers matter.