One of the things
I always ask readers is
“Why do you buy my stories?”
The answers vary for different pen names
but for a pen name,
they usually remain the same.
When I write or market a new story,
I keep this point of differentiation in mind.
I ensure I give readers
what that pen name does best.
“Understand what sets your business apart.
The opposite of success isn’t failure.
It’s mediocrity.
Find what you do better than anyone else
and don’t keep quiet about it.
Make it part of your vision.
Share it with your prospects,
customers and champions.”
Know what makes your business different.