You’re a doer.
You do things.
In today’s world,
this means you’re almost guaranteed
to offend someone somewhere.
I recently received angry emails
because one of my covers
was pink.
Yeah, the color was offensive.
It was degrading to women,
perpetuating a stereotype.
I didn’t give a sh*t
because anyone who thinks
pink is degrading to women
isn’t reading romance novels.
They’re not my readers.
And that’s key.
You will offend someone.
If that someone isn’t your target,
you may wish to ignore the complaint.
If that someone IS your target,
you should pay attention,
perhaps change the message
or issue an apology.
You WILL offend someone.
Try not to offend prospects and customers.