One of the benefits
of self-publishing
is the ability to change the product.
This is, however,
one of the downsides also.
Because no book (or product)
appeals to everyone
and the temptation
is to tweak the story
every time we receive feedback.
One of my buddies did that.
A customer complained about the hero.
My buddy changed the hero.
The same customer complained again.
My buddy tweaked the hero again.
This happened again and again
until my buddy finally realized
he’d never make the reader happy.
As Seth Godin
shares
the reader was a vampire.
“These are people that feed on negativity,
on shooting down ideas
and most of all,
on extinguishing your desire
to make things better.”
And, as Seth Godin advises,
the best tactic is to ignore these vampires.
They’re not your customers.