Craft A Great Story

“Just because everyone else is”
isn’t a compelling story
for your prospects.

Recently I had a serial published.
Serials
(stories broken into multiple parts,
these parts are sold separately)
are hot right now.
Publishers are aggressively buying them.

Some readers, however, hate them.
They believe they are a money grab,
a way to charge more
for the same story.

I could have told readers
I wrote a serial
because everyone else had one.
But that’s a weak explanation,
likely to anger readers.

Instead, I pointed out
how the relationship was naturally
broken into parts,
how being a serial made the story stronger,
how I couldn’t see this story
being written as anything other than a serial.

Readers, reviewers
and other industry professionals
responded well to this.
They understood.

Craft a great story
and your prospects will respond also.

Published
Categorized as Marketing