It is seldom wise to insult your customers
(unless that is your rather unusual branding).
But you don’t, you say?
Are you certain?
I recently read a blog post
in which a writer said
how the residents of a certain community
were stuck up prigs.
She was a very popular writer.
I can guarantee that
some of her readers
live in this community,
have loved ones in this community,
WANT to live in this community.
Another writer
ripped apart a book written
by a popular writer,
questioning the intelligence
of the popular writer’s readers.
I can guarantee that
some of the less popular writer’s readers read
and LOVED this book.
Your customers might live anywhere,
have a zillion different beliefs,
both in the past and currently.
Some of your customers
used your competitor’s products.
You don’t have to agree with your customers
but please strive to respect them.