Under one of my pen names,
I first released
a dozen humorous romances.
I then released
a seriously toned romance.
Readers expected humor
and they, somehow, found humor
in this very dark, gritty story.
I received emails from readers
saying it was
“my funniest story ever.”
Their perception of me
and my writing
changed their reality.
Seeing how powerful
perception is,
I no longer write purely serious stories.
Readers expect humor.
I give them some humor.
Are you working with
or against
your customer’s perceptions?