Some writers, entrepreneurs,
businesses, people
get lucky.
With their first project,
their first marketing tactic,
they are tremendously successful.
More people, however, are like me.
With my first book release,
I promoted my heart out
(not spending any money on promotion).
I was everywhere,
doing as much as possible.
I gained 1 or 2 readers.
Yes, I wondered if my promotions
had been worth my time.
Many of the writers in my same situation quit.
With my second book release,
I went crazy again
with promotion.
I gained 3 or 4 new readers.
Every time I promoted,
I added readers
until the magical day
when a READER promoted for me.
I wasn’t alone anymore.
Now, 4 years
and over 60 book releases later,
I have a street team of readers
who help me promote.
My publishers promote my titles.
Booksellers also promote my titles.
I’m reaching the tipping point
where my efforts to promote
are outshone by
others promoting me.
I doubt I would have reached this point
if I hadn’t done those first promotions
and wooed those first 2 readers.
In fact, one of those 2 readers
is the manager of my street team.
Consistent marketing works.
It might not work quickly
but it will work over time.