I had this conversation
concerning the Lululemon’s founder’s statement
about women’s thighs
over and over again
yesterday with different people,
okay, different men.
The men asked
“What’s the big deal?”
The big deal is that
I’ve yet to meet a woman
happy with her thighs.
So almost every woman
in North America,
maybe in the world,
thought Chip Wilson was talking about them.
He insulted Lululemon’s entire target market.
“But that thinking’s not right.
Women should feel better
about their bodies,”
many men pushed back.
Who cares if it is right.
It is reality.
The average woman
doesn’t like her thighs.
The average woman
also doesn’t want to shop somewhere
where she might be judged
on the shape or size of
her thighs.
Even if your target market
is slender young women,
please realize that slender young women
have body image issues also.