After 25 seasons,
the Oprah Winfrey Show
has had thousands of guests.
These guests have become an asset,
a differentiating asset
only Oprah can have.
How is she capitalizing on this asset?
She has a show called
Where Are They Now?
She follows up with these past guests,
showing the old footage
and comparing it to
their new lives.
I have over 60 stories released
under one of my pen names
(these 60 stories have been released
in only 4 years
so this isn’t a forever build
type of promo).
Every week, I focus on
an older story,
giving readers updates
on what the characters are doing.
This differentiates me.
Not many writers have 60 stories
to choose from.
If you have history,
look at this history
and think of ways to utilize it,
to develop new products
from older products.