“How often have we attended
meetings, or strategic retreats,
where the gathering ends
with a lot of excitement
and decisions to pursue new directions,
only to see it all fizzle
a few weeks later?
This is because the meeting ended
with no clear accountability
on who will do what.
Apple has a system
it calls the Directly Responsible Individual (DRI).
This is assigning one individual,
not a team,
to be responsible for an action item.”
When I attend a meeting
and I’m not assigned responsibility
for an action item,
I question
if I truly needed to attend
that meeting.
Assign tasks to one person.
Keep that person accountable.