A “new” author recently
climbed to the top of the best seller lists
in one of my sub-genres.
When I searched under her pen name,
I found only this one book.
I couldn’t understand
how she grew her sales so quickly.
She wasn’t doing anything creative
marketing-wise.
Then I discovered
that this “new” author
was really a New York Times Bestselling author
using a different pen name
in a different genre.
She had talked up this book
to existing readers.
She had used her existing street team
to promote her new name.
Your “new” business
doesn’t have to be truly new either.
You can hire executives or employees
from established businesses,
leveraging their knowledge and contacts.