As I mentioned yesterday,
I’m trying to write more mainstream.
When I tell writers this,
some of them are horrified.
They worry that
my writing will become
just like everyone else’s writing.
It won’t.
The TV singing competition,
The Voice,
is proof this won’t happen.
On The Voice,
contestants sing popular songs.
The only differences
between the performances
by previous artists
and the contestant’s performance
are the voices and the interpretations.
Yet the performances
are very unique.
What does this mean
for product developers?
Our products don’t have to be
and often shouldn’t be
completely different.
Focusing on one big difference
can be powerful.