My buddies send me emails
with the entire message
in the subject line.
This can be frustrating
as the subject line
is often cut off.
“Keep it short.
Twenty-seven percent of email
is opened on mobile devices.
Many mobile email tools cut off titles
at 25 characters.
Use a tool like Litmus,
which checks how
a subject line and email
will actually appear in prospects’ inboxes
based on the tool they’re using.”
Book titles are usually 3 or 4 words long
and are designed to stop readers.
Your email subject lines
should be as catchy
and not much longer.
Keep email subject lines short.