I write for three types of publishers.
I have a huge New York publisher,
a big eBook first publisher,
and a small eBook first publisher.
If I have a hot book idea,
an idea I want to launch
right away
to capitalize upon a trend,
I don’t even bother pitching it
to the big New York publisher.
I know even if they love the idea,
they’ll take a year
bringing it to market.
The odds are also good
that they’ll think it is too risky.
Being nimble
and being willing to take a chance
are two huge benefits
of a smaller company.
“Red tape. Committees. Boards.
These are the types of things
that slow a marketing team
to a grinding halt,
because in this day and age,
many large companies often
can’t run an ad that hasn’t been approved
by the legal department, the subcommittee,
the marketing director, the boss,
his boss and finally the family patriarch
whose name is on the side of the building
(who should have no business
reading ad copy).
You, on the other hand, have it easy.
You are deft and nimble,
and you can run circles around
big companies’ ad departments
because, well, your “marketing team”
is most likely just you.
So take advantage of it!
Find something timely
like OREO did within your industry
and capitalize on it.”
Being small has its benefits!