It is very difficult
for people
to imagine generalities.
We imagine specifics.
When I write a scene,
I am as detailed as possible.
Instead of saying
the heroine said good morning to her co-workers,
I will recount one example of an encounter,
relaying exactly what was said
and what the co-worker looked, smelled, sounded like.
When we’re selling
either ourselves or our products,
we should also give specific examples.
Georgina Stamp
shares,
regarding job interviews,
“It has been shown that
when all other things are equal,
the candidate that has
the psychological preparation
will most likely be the one
chosen for the position.
This “softer” side of the process
involves presenting the appropriate attire,
allowing the process to be a “two way street”
as opposed to dominating a conversation
by recounting various achievements
and having discreet facts at-hand.
For example,
instead of simply stating that
you helped increase the sales pipeline
at your last position,
be ready with specific facts
and figures.
These will lend credibility to your position
and demonstrate a working knowledge
of operational duties.
Bland and spurious statements
will lead to a lukewarm response.”
Give specific examples.