Of course,
if your business is closely tied
to back to school,
if you sell backpacks, paper,
computers, dorm furniture, etc,
you should be marketing
during July and August.
But what about other businesses?
Should we be marketing also?
“If your business does not directly
provide products for this industry,
tie content marketing and promotions
to some type of “higher education”
or “fresh start”
for the consumer.
For example,
this can be learning a new skill
(yoga, Latin dancing or French).
September is also
typically a time to restart
and learn a new way of solving a problem.
This can be buying a new car,
remodeling the kitchen,
changing vendors
or planning the next vacation.”
Consider marketing your business
during back to school ‘season.’