“Everyone wants to be part
of a major trend,
whether it’s being a “big data” company,
a “slow food” restaurant
or a “mompreneur.”
The problem with relying
on these buzzwords to define you
is that the more popular they become,
the less impact they have.
People begin to simply tune them out.
This doesn’t mean
you can’t use popular category phrases at all.
Just use them sparingly,
and pair them with words
that differentiate you
and pack a unique punch.”
Romance writers do this all of the time.
We use key words
like ‘billionaire’, ‘beast’, ‘Duke’
in our blurbs/marketing copy.
This attracts certain groups of readers.
But we also use words
that show readers how unique our stories are.
Maybe the hero is a blind billionaire
or a science-loving beast.
Use buzzwords as a base.