I was talking about contracts
with a New York Times Bestselling writer
who wished to stay anonymous.
She told me
many writers will concentrate
on negotiating for
higher advances,
bigger royalty rates,
more promotional funds.
However,
they never talk about things
that REALLY drive book sales
like
cover art,
back cover blurbs,
choice of excerpts,
pricing.
She does.
If one of her stories releases soft,
she’ll immediately request
to change the blurb.
They’ll change it
until the blurb works.
Ironically,
because the publisher knows
she’s looking at these aspects,
the publisher takes more care with them.
Negotiate for control
over ALL of the aspects
that drive your success.