Whenever I hear about
someone going through a rough time,
I’ll reach out to them
and offer them a story from my backlist.
This marketing doesn’t cost much
yet it surprises and delights my readers.
Emma Siemasko,
Grasshopper’s content marketing specialist,
shares
“One goal is
targeting what makes each customer tick
—we try to find unique things
about our customers
so that when we send them gifts,
it’s personal.”
“A guest blogger, Lyn Graft,
told us he loved Swedish Fish,
so we sent him a huge package of them.
When we do this sort of thing,
customers love it,
and they tweet about us
and write about us on their blogs.”
When possible,
tweak your marketing so it is personal.