Today, my story with the big publisher releases.
I have nothing planned for today
except this book/product release.
In the past,
I’ve tried to accomplish other things
on book/product release days.
I’ve never accomplished
any of these other things
and this impossible to-do list has detracted
from the joy of the product release.
If your employees care about your company,
they won’t be doing anything
on your product release days either.
They’ll be scouring the internet for coverage,
asking the folks in shipping for sales updates,
telling their friends and family about your new product,
etc.
So why don’t you embrace this?
If possible,
have your employees focus on the release,
promoting the product,
creating excitement around it.
Product release days are rare.
Celebrate them.