I was talking with some authors
about branding
and one author declared
“I want to be the Walmart of writing.
I want to write anything
a reader wants to read.”
That’s an impossible branding
to achieve immediately
because even Walmart
didn’t start out
as the Walmart of today.
Walmart started with one store
serving one town.
Yep, Walmart was a niche store.
They focused on that store
and on that town
until the store was profitable.
THEN they expanded.
All large companies start
as niche companies.
Focus on your niche.