I see it all the time.
People, writers, entrepreneurs,
put together a great marketing campaign
and that’s it.
There’s no call to action.
There’s no follow up.
There’s no sales.
As Michael Port,
author of
Book Yourself Solid,
shares
“Marketing just builds awareness
about your products and services.
When your prospects have been made aware
of what you have to offer,
you’ll have an opportunity
to showcase your credibility
and earn their trust.
Once trust is established,
it’s appropriate to make sales offers
that are proportionate
to the amount of trust that’s been earned.
You don’t do this by hard pitching,
but by striking up relevant sales conversations
with the right people.”
Marketing is only the first step.
It should lead to sales.
This is, of course,
why it is SO key
that marketing and sales
work together.