My July release
with the big New York Publisher
will be my 60th release.
Yes, I will be doing a huge promo push
for this release,
visiting many blogs,
talking to book bloggers and reviewers
but even if I wasn’t,
it would still be a big release for me.
Why?
Because I already have
59 releases worth of promo
in the blogosphere.
This more permanent promotion
builds
release after release,
year after year.
Eventually it becomes a snowball
and when the snowball becomes large enough,
it will be unstoppable.
When you design your marketing plan,
build some permanent promotion
into your mix.
In five years, you’ll be glad you did.