Networking is a great way
to gain new customers
or find another job.
But no one has time
to contact everyone
so whom should we focus on?
“Most businesses should focus
on reaching the second tier of clients
— in other words,
customers of business contacts.
Job seekers may want to focus
on contacts within their desired field of employment.
However, do not go to the point of inflexibility.
Be focused on who you want to target,
but be prepared to think outside the box
and change course if
an interesting, off-target contact
comes your way.”
Focus your networking efforts
on people who can best help you
achieve your goals.