Most of my romance heroines
have brown eyes and brown hair.
Why?
Because most romance readers
have brown eyes and brown hair.
I am very aware of my target readers
and I tweak my product to appeal to them.
45% of all students
in K to 12
in America
are non-white.
And this percent will increase every year.
What does this mean?
If you’re marketing to kids,
you should understand the non-white demographic.
You should consider hiring employees
who represent this demographic.
You should consider designing products
to appeal more to this demographic.
I can guarantee that
the face of your target customer
is changing.
Is your product/marketing/sales force changing also?