One of the genres I write in
is SciFi romance.
Whenever I see a cool article on space exploration
or photos of stars/planets,
I link to them on Facebook and Twitter.
My readers love it.
They share these links with their friends.
These friends follow and friend me.
My readership is expanding.
Why?
Because I’m adding value
to my customers.
I’m not marketing.
I’m, what Guy Kawasaki calls, curating.
Guy Kawasaki shares
“You should always be thinking about
how you can add value
to the people who follow you
on social media.”
“You can take whatever genre you’re in
and gain credibility.
If you are a crime writer,
you can obviously do that
with all of those types of stories
and so that’s my second tip:
always be curating.”
Pass along information
you feel would benefit your customers
on social media.