They returned this year
to discover that
Surprise!
Nothing had changed!
Actually, it had.
I saw a marked decrease in
both booth babes
and females working in any capacity
(because as one female engineer shared
companies didn’t want to take any chances
that their regular R&D and Marketing female employees
would be smacked with a booth babe label).
But even if it hadn’t changed,
sex sells.
Why did the BBC cover this story?
To have an excuse to showcase coverage
of these booth babes.
Why does my publisher
put pictures of shirtless men
on my covers?
Because it grabs women’s attention.
Will using sex to sell products
anger some possible prospects?
Yes.
But then,
any marketing campaign you run
will anger some possible prospects.
As with any tactic,
test and evaluate.