One of the biggest trends
I saw
at the Consumer Electronics Show
last week
was the move
from
events open to all attendees
to
events open to an exclusive subset
of attendees.
There have always been private events
at the Consumer Electronics Show
but in the past,
these private events
were in addition to
the open events.
This year, companies such as
Microsoft, THX, and Nokia
didn’t have booths.
They had conference rooms
or buses
that were only open
to invited partners, vendors, customers.
In other words,
heavily branded companies
selling multiple products
to the public
didn’t think a booth
at the biggest electronics show
in North America
was a worthwhile investment.
Evaluate
your trade show expenditure.
Is it a good use of resources?