One of my pen names
(i.e. brands)
stands for fun, humor, craziness.
This pen name doesn’t take herself
or her writing seriously.
So when I choose reviews
to highlight
for this pen name,
I choose the crazy reviews.
Reviews like
“This book is better
than chocolate-covered man candy.”
or
“I laughed so hard, I peed my pants.”
The upside to this
is I have readers who rush
to write crazy reviews
simply to out-crazy each other.
Everything associated with your product
becomes part of your branding
including the reviews you use.
If you have a fun brand,
choose fun reviews.
If you have a classic brand,
choose classic professional-sounding reviews.
But ALWAYS consciously choose
the reviews you talk about.