The most important word(s)
associated with a book
is the title.
The title is the first word(s)
a reader uses.
Like a name,
there is emotion attached to titles.
A title also has to intrigue,
set the tone for the book,
build reader expectations.
Email subject lines are similar.
If the subject line is bad,
prospects won’t even open the email.
Marketing Watch shares
“Add value to your customers
by telling them right in your subject line
what you are marketing,
whether it’s five tips to do something
or just information they need to have.
Asking a question
and creating a sense of urgency
also are ways to improve
your e-mail marketing subject lines.”
Spend time on your email subject lines.