The most challenging part of a project
is the beginning.
That is why many companies
stagger their project launches.
This is true also with marketing.
Setting up a blog takes a bit of time.
Maintaining that blog is,
by comparison,
easy.
So don’t do everything at once.
“The right time to diversify is
when you already have something working.
Why?
The hardest thing to do is
get something in motion,
but it takes significantly less resources
to keep it in motion.
Remember:
Focus first,
then diversify.”
Stagger your launches,
both for products
and for media.