In its simplest form,
a story is really a collection
of actions and reactions.
Something happens.
The character reacts, taking action.
This new action causes another reaction.
This mirrors reality.
We take action.
The world reacts to that action.
The more successful a person is,
the longer that person will wait
for a reaction,
but everyone wants a reaction.
Parents of toddlers know this.
Toddlers will misbehave
until they get a reaction.
The worst punishment is not to react.
What reaction we give,
whether or not we give a reaction
at all,
influences the person’s (company’s) next action.
Our reaction is as important
as the original action.
That’s why
great leaders guide actions
AND supply appropriate reactions.
These reactions are planned,
intentionally influencing the next action.