Insecure prospects are less likely
to buy.
So how do you reassure your prospects?
You box them in.
Clint Carter
with Martin Lindstrom,
author of Brandwashed,
share
“Instead of hanging on racks,
most of the shirts and pants are tucked
into wooden cubes
that look like grade-school cubbies.
“The more insecure we are
and the less we complete things
in our daily lives,
the more we like things to be boxed in,”
says Lindstrom.
Research from the University of Pennsylvania
backs him up:
People who felt the least control
over their surroundings
were more attracted to images and logos
bound by heavy borders.”*
Can you put your product in a box?
Can you put a border around that presentation?
*June 2012 Men’s Health