I’m part of the marketing team
for one of my publishers.
The biggest issue the publisher is facing
is that their writers
(their entrepreneurs)
wish to spend all of their time writing
(on product development)
and no time marketing or interacting with readers
(customers).
A successful entrepreneur has to market.
A successful entrepreneur has to sell
and interact with customers.
Gallup Business Journal
shared 10 traits of successful entrepreneurs.
One of these traits
is the ability to build relationships.
“Starting or growing a business
involves interacting with many people.
An entrepreneur may be the originator of the idea,
but almost immediately,
he or she must interact with others
to secure resources,
engage with potential customers and suppliers,
or hire and manage employees.
The ability to build strong relationships
is crucial for survival and growth.”
Building relationships is a must for success.
There are no lone rangers
in business or writing.