Last weekend,
I ate at John’s in New York City.
This fabulous pizzeria
is adamant about not serving slices.
Yes, this must lose them some business
but it ensures quality,
something they won’t sacrifice.
A buddy of mine
is known for writing
deliciously long stories
filled with flowing description.
She doesn’t write short stories or novellas
and this costs her some sales
but she won’t change her style,
a style her readers love.
Marketers love sampling,
giving away a slice of product
for free,
hoping to entice consumers
into buying more.
But this tactic only works
if the quality remains the same.
Sample your best.
If you can’t sample your best,
don’t sample at all.