One of the best CEOs
I’ve ever had the pleasure of working for
was also a master
at ensuring employees were aligned
with the company’s vision.
Not only would he repeat the company vision
over and over
(it was on the back of our business cards)
but he would point out how
every project
every result
every new position
tied into this vision.
But what most impacted us
was whenever he talked to any employee,
he’d ask how we thought
our roles tied into the vision.
We knew he’d ask that
so each of us would spend time
thinking about our answers.
To verify alignment,
Terry Starbucker shares
“You randomly ask field employees
about their roles and
how they fit within the context
of the greater vision and plan.
They nail it.
Then, they proudly proclaim the company mantra
that reflects that plan,
and the values behind it.”
THAT is alignment.
Are your employees aligned
with your company vision?